ReThink: Tensions Rise With FAST Channels, OEMs, Rebel ISA Ad-Alliance Looms
Independent FAST channels and content houses are growing sick and tired of giving up their ad inventory to OEMs. That was the headline takeaway from a panel discussion at last week’s Streaming Media Connect 2023, where representatives from several minority-focused US content houses said that OEMs were doing a botched job of selling ads to their niche, minority audiences.
Faultline has noted previously that OEMs have more than a pinch of hubris when it comes to FAST, arguing that they are best placed to sell ad inventory due to the vast amount of first-party data that they can collect from their users’ viewing habits. We got the feeling that this is starting to grate hard on many of their channel providers, with rebel alliances already underway.
