Fierce Video: Crackle, Revry, Vevo execs talk new ISA forum
A consortium of 10 key independent players in the ad-supported streaming video space announced the formation of a new alliance Monday, and leaders from Crackle, Revry, and Vevo discussed the need for the organization, while acknowledging much work needs to be done.
In addition to those three companies, other founding members of the Independent Streaming Alliance include Allen Media Group, Cineverse, Scripps, Future Today, kweliTV, Tastemade, and TMB (Trusted Media Brands) The participating independent FASTs and AVODs represent those serving a variety of unique and niche content, with free ad-supported TV services that are not owned by major media companies (such as Paramount’s Pluto, Fox’s Tubi, Comcast’s Xumo, etc), or OEM smart TV players (such as Samsung TV Plus, LG Channels and Vizio’s WatchFree+), or Amazon’s Freevee and The Roku Channel.
