Driving pro-competitive collaboration and growth for independent streamers.
Founded in 2023, the Independent Streaming Alliance is an independent CTV industry forum engaging and working with consumers, platforms, and media.
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Current Members
Working Groups
The ISA currently has three working groups including measurement, distribution, and demand, which all represent key areas of opportunity and challenge for independent streamers in the marketplace.
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The ‘Measurement’ working group will size alliance members’ collective value for platforms and brand marketers, including working with 3P measurement providers, aggregating viewership and jointly messaging the virtues of the alliance that promotes our value to platforms and brand marketers.
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The ‘Distribution’ working group is focused on developing and sharing best practices for growing audiences for its members while also working directly with platforms to ensure there are fair business practices in place to ensure an even playing field for everyone.
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The ‘Demand’ working group is focused on working with SSPs, DMP, brands and agencies to ensure its members' advertising may be purchased and sold seamlessly in compliance with industry norms; whether through direct IO or leading programmatic buying platforms.
Reach out.
If you represent an independent ad-supported video streaming service distributed on connected devices and TVs, you may be eligible to join the ISA.
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“The FAST space has been an exciting and important outlet for diverse and underrepresented communities over the past few years. The ISA is the industry support required for a global LGBTQ-first streaming media network like ours to continue to provide free ad supported TV for many years to come.”
Damian Pelliccione
co-founder, CEO
Revry -
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“Most of the members of the ISA were early adopters of FAST and played a major role in its initial growth and adoption. As this industry matures and consolidates, we believe that we can play an important role in helping our peers and partners solve some of the important challenges around content discovery, data privacy, and demand transparency, while also ensuring independent programming does not get left out of the equation.”
Cameron Saless
Chief Business Officer
TMB -
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“The ISA is an opportunity to level up our ecosystem by defining standards and best practices that will benefit consumers, advertisers, and programmers alike. Tastemade is proud to be on the leading edge of building a sustainable streaming industry.”
Evan Bregman
General Manager, Streaming & Direct-to-Consumer
Tastemade
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