54% of LGBTQ+ Audiences Are Tuning Into Drama, Prefer Romantic Themes According To New Study
Revry, the leading LGBTQ+ media platform, released its Q1 viewership findings today, analyzing more than 10 million viewers preferences across queer-centric content. The Revry report, “LGBTQ+ Streaming Insights Q1 2024” presents a breakdown of the top most-watched genres, and sub-genres, and how advertisers can leverage those preferences to facilitate authentic and tactical engagements with the LGBTQ+ community.
Key takeaways from the report include:
Drama Dominates: Drama emerges as the predominant genre, capturing 54% of total watch hours as viewers seem to be drawn to narratives that delve deep into complex relationships and personal growth, indicating a strong preference for emotional and narrative depth.
Comedy remains a significant draw, comprising 31% of total watch hours.
Documentaries accounted for 9% of total watch hours.
Audiences Demand Romance: A deeper dive into sub-genres reveals a strong viewer inclination towards romantic themes. Dramatic Romance (25.9%), Romantic Comedies (16.4%), and Dramedies (10.9%) collectively attract over 50% of the total viewership within the top sub-genres, underscoring a clear preference for narratives intertwining love and relationships with humor and drama.
‘Drag Latina’ Season 2 Is Most-Watched: "Drag Latina" Season 2 stands out as the most popular programming on Revry in the early months of 2024, capturing 7.5% of total watch hours despite reality TV making up only 4% of the genre viewership. Other titles like ‘Set It Off’ and ‘The Exchange' earned top viewership placement.
Awareness of these viewership trends provides strategic insights for advertisers aiming to connect effectively with the LGBTQ+ audience.
“This data can help brands craft campaigns that are culturally attuned and can foster meaningful engagements with the LGBTQ+ audience,” said Damian Pelliccione, cofounder and CEO at Revry. “By emphasizing the importance of authentic narratives, relatable characters, and integration of humor and warmth in creatives, brands can meet queer audiences where they are with content that is contextually relevant.”
To learn of more top trends in programming for LGBTQ+ audiences, download the full report here.
